FIND YOUR PASSION. FIND YOUR NOTCH!
NOTCH is the stylish, go-anywhere bracelet where you choose the message. Add engraved Notches for all life's passions. Search our collections for sports, hobbies, achievements, milestones, love, motivation, positivity, family, pets...
• Choose a colour
• Pick a clasp
• Create your own style
Or, check out the Bracelet Hub!
• Choose a colour
• It’s all about you
• Tell your story
Or, for pre-engraved Notches, use the MENU
Shop Popular Collections
Made from recycled ocean plastic, processed into soft, beautiful rope, OceanYarn® combines strength, softness and durability to perfection.
Wondrous Stories
Notches are all about inspiration. Check out these incredible Notch life stories.
See how NOTCH works
A quick glance at your wrist reminds you of everything that’s important in your life, wherever you are, whatever you’re doing.
Runners' Stories
Celebrate sports, hobbies, achievements, love, family, milestones, positivity, family, pets, and all that matters most.
Suzanne’s Story
Engraved with your own words, Notches fit your NOTCH bracelet perfectly, telling your own unique story.
Natalie’s Story
Personalised, different, inspirational and a constant reminder of progress and success.
HELPING THE WORLD WEAR WHAT MATTERS MOST
At NOTCH®, we believe that life is made of moments — not just the big, headline ones, but the quiet triumphs, personal milestones, and everything in between.
Your first race.
A dream achieved.
A promise kept.
A person you love.
A challenge you overcame.
These are the stories that shape us.
And we believe they deserve to be seen, remembered, and worn with pride.
We don't just make bracelets — we craft wearable reminders of what matters most. Every Notch is a symbol. A statement. A celebration.
Whether you're an athlete, a parent, a survivor, a dreamer, or a fighter — your journey is yours alone. And we’re here to help you wear it.
We stand for meaning over status.
Pride over perfection.
Authenticity over trends.
From one wrist to another, across the world — we’re building a global movement of people who choose to wear their truth.