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BLACK FRIDAY SALE NOW ON, USE CODE BLACKFRIDAY24 TO GET 20% OFF

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  • FIND YOUR PASSION. FIND YOUR NOTCH!

    Charm bracelets where you choose the message. Search our collections for your passion: sports, hobbies, achievements, milestones, love, motivation, positivity, family, pets...

    CREATE A CUSTOM BRACELET

    • Choose a colour
    • Pick a clasp
    • Create your own style

    Or, check out the Bracelet Hub!

    GET STARTED
    PERSONALISE YOUR NOTCHES

    • Choose a colour
    • It’s all about you
    • Tell your story

    Or, for pre-engraved Notches, use the MENU

    GET STARTED

    Shop Popular Collections

    Running Event NOTCH Charms Running Event NOTCH Charms
    Conqueror & Virtual NOTCH Charms Conqueror & Virtual NOTCH Charms
    ICONic NOTCH Charms ICONic NOTCH Charms
    Inspirational NOTCH Charms Inspirational NOTCH Charms
    Dog NOTCH Charms Dog NOTCH Charms
    Family NOTCH Charms Family NOTCH Charms
    Medical ID Bracelets & Charms Medical ID Bracelets & Charms
    Motif NOTCH Charms Motif NOTCH Charms
    Stylish conservation!

    Made from recycled ocean plastic, processed into soft, beautiful rope, OceanYarn® combines strength, softness and durability to perfection.

    Shop OceanYarn Now

    Wondrous Stories

    Notches are all about inspiration. Check out these incredible Notch life stories.

    See how NOTCH works

    A quick glance at your wrist reminds you of everything that’s important in your life, wherever you are, whatever you’re doing.

    Runners' Stories

    Celebrate sports, hobbies, achievements, love, family, milestones, positivity, family, pets, and all that matters most.

    Suzanne’s Story

    Engraved with your own words, Notches fit your NOTCH bracelet perfectly, telling your own unique story.

    Natalie’s Story

    Personalised, different, inspirational and a constant reminder of progress and success.

    WHAT’S NOTCH FOR?

    For the runners, the walkers, the scholars and the swimmers. The animal lovers, the gym-goers, the winners and weight losers. The dancers, romancers, the achievers, go-getters, and the never-give-uppers. Heroes one. Heroes all. We salute YOU!