About Us

At NOTCH®, we believe that life is made of moments — not just the big, headline ones, but the quiet triumphs, personal milestones, and everything in between.

Your first race.
A dream achieved.
A promise kept.
A person you love.
A challenge you overcame.

These are the stories that shape us.
And we believe they deserve to be seen, remembered, and worn with pride.

We don't just make bracelets — we craft wearable reminders of what matters most. Every Notch is a symbol. A statement. A celebration.

Whether you're an athlete, a parent, a survivor, a dreamer, or a fighter — your journey is yours alone. And we’re here to help you wear it.

We stand for meaning over status.
Pride over perfection.
Authenticity over trends.

From one wrist to another, across the world — we’re building a global movement of people who choose to wear their truth.

NOTCH® — helping the world wear what matters most.